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SEO Copywriting Is Important In Today's Search Engine Wars

Why is SEO Copywriting important? How can SEO copywriting improve your website’s ranking?

You can have a killer website design and you can employ the latest technologies to make your visitors say "wow!" but unless your web page copy is compelling enough, and unless it gets the right traffic to your website, the only business you do will be accumulating the "wows!". No doubt, you must have a good-looking website (strangely, even lousy-looking websites do great business sometimes) but along with that you also need to speak smartly and convince your visitors to do business with you.

So how is SEO copywriting different from normal copywriting?

Before we have a deep insight into how SEO copywriting can improve your site’s ranking, let’s have a very brief explanation of exactly what is SEO copywriting. In simple words, SEO copywriting is presenting or writing search engine friendly content. SEO copywriting is all about placing your keywords at the right spots and amidst the right tags on your web page. The keywords should be relevant and should be able to connect, inform and convince the search engine spiders, AND the human readers.

Although the ranking procedure is quite complex and makes use of numerous parameters, one important factor is how your pages are spidered or crawled (sounds creepy, isn't it?). Sprinkled with keywords, your web page text should be strategically used to convey to the search engine that your web page really contains information relevant to the keyword in focus.

So SEO copywriting is all about creating a content to ‘impress the search spiders’ and assist them. Keep in mind that search engine robots do not consider “websites” but consider the “web pages” of those websites.
But does SEO copywriting only cater to the search engines?

If SEO copywriting is all about getting ranked higher, then what about your visitors, the humans who will actually do business with you and give you money? Herein lies the real importance of SEO copywriting.

As an SEO copywriter always focus first on creating content useful for online users and not for gaining higher search engine rankings. SEO copywriting plays a vital role here. It helps your website not only ‘catch the eyes’ of the search robots but also get it ‘picked up’ by those spiders.

Don’t ever stuff your web page copy with your keywords and key phrases because it works, but doesn't actually work. You may find many websites getting a good rank just because they have written nothing but a long concatenation of keywords as anchor texts, or in the header tags. These websites eventually get blocked because in the name of relevant content they provide nothing. Want to rank well? Want to convert leads into customers? Then you need SEO copywriting.

Here are the main points quickly revisited:

* SEO copywriting helps your site to compatible in both ways i.e both from viewers and search engines point of view.

* SEO copywriting helps your site by placing keywords at the right places in the web pages. As I mentioned earlier, the keywords should be relevant and should be able to connect, inform and convince the search engine spiders.

* SEO copywriting helps your site maintain correct “optimal length”.

Irrespective of your area of business, SEO copywriting helps your site attain the right and exact balance of getting relevant traffic to your website and converting that traffic into business.

Online Tracking for Your Website

One of the biggest mistakes that newbies make when taking their first steps into Google AdWords is not tracking the results. But this doesn't only happen with Google AdWords but with all new types of marketing. The majority of people and companies do not track their results or do not track properly.

When people start tracking their marketing it is all too common that the wrong results are being monitored. For example if you start a new marketing campaign and notice that your website traffic increases by 50% this must be a positive result... Not quite. Just because your website gets more visitors doesn't mean that you get more money.

When monitoring your marketing it is vital that you monitor your profit, not your turnover or the number of visitors to your website. The only true representation of how successful your marketing has been is how much profit you have made.

There are many ways you can start tracking your marketing, if your customers phone you up to place an order or enquire about your products. You can simply ask them, how did you find us? Which search engine did you use? What search term did you use?

Using this method you can generate good results although you allways get some customers who was handed your info by someone else and some people just don't seem to remember how they found you.

If you are selling your products online using a e-commerce shopping cart or even a service like Paypal you can track every step a visitor makes all the way through to purchase. Google has their own monitoring tool called Google Analytics. This tool allows you to monitor every visitor into your website, you can see what traffic sources provide your visitors, how many pages they visit, which page do the leave on.

Google Analytics has a powerful tool called Conversions, you can define what you class as a conversion for example this maybe the thank you page after someone has purchased one of your products, it may be the thank you page after someone has joined your mailing list or subscribed to your newsletter.

You can then take this a step further and create a sequence of conversions, this is often called a sales funnel. You may for example set up a conversion for when someone enters their name and email into your squeeze page. A second conversion may then exist on the page containing how to buy your product and finally and conversion at the end of a shopping cart.

Using this method you can see how many people get to your squeeze page, who then goes on to find out more and finally the percentage of visitors who go on to purchase one of your products.

When you are successfully tracking your marketing campaigns you will always know which keywords from which traffic sources are generating you the most profit. You can identify what does not work, ignore it and then concentrate on your marketing that gives you the best results.

About the Author: Mark Voce - I hope you found this article helpful. Check out my blog to get more advice, tips, secrets and the latest news on Google AdWords and Internet Marketing.

SEO Made Easy: Improve Your Search Results

Search engine optimization, aka SEO is the most important element in building a successf

ul website. Most people online have heard the term SEO and have some idea of what is involved yet it

 remains a mysterious process to many. One of the reasons SEO is so mysterious is that it can be a

 complicated endeavor and search engines are constantly changing the way they rank sites and the way th

e recognize the many tools of SEO.

At the forefront of the SEO check and balance system is the leading search engine Google. They have pretty much set the standard for technology in search engine algorithms that can track the relevancy of a website to its content and SEO efforts. Their ranking system remains one of the most popular methods of determining a web site's quality because of their diligent efforts of weeding out the bad apples that have little to offer a consumer other than skilled manipulation and the ability to 'play the system' to their advantage.

Of course taking advantage of the system makes perfect sense from a business standpoint but from the search engine outlook of wanting to provide the best quality sites on their results for the viewer it can become difficult to differentiate the site that is good quality wise from the site that is good because it has a very manipulative operator at the helm.

Because the rules for SEO evolve and change rapidly the mystique of search engine optimization continues to confuse website owners. Many people build their websites thinking the only S

EO tool they need is key word density. While key words are an important aspect in SEO they are not the only means to an end, they are simply a part of the puzzle. There is another tried and true method of SEO that is as relevant today as it was at the start of the concept of web 2.0 marketing and that is back linking. While back linking remains one of the most successful ways to get your site to rank high on the search engines it also has undergone some changes making the types of links important so that search engines do not penalize a site for bad incoming links.

The term "back link" refers to an outside link on another site that points to yours. In the past any link

 from another site would have a positive impact on your site by the search engine

s. Because there were so many gimmicks developed in the last few years

 to garner massive back links to websites such as link farms, and irrelevant

 reciprocal linking Google began to develop a way to weed out links that

 were purchased, or had little meaning or

 relevancy.

Even though back

 linking is used to manipulate search engine popularity there are

 many very legitimate reasons for using the system of back linking. Findin

g web sites that have a common interest to your own who are willing to place

 your link on their site can get you extra

 exposure. When their visitors come to their site they will see your link and

 likely visit your site as well.

The fact that onsite links like that have such a perceived relevance to the visitor makes them a valuable marketing tool, but that

 perception of quality is also why Google works so hard to be sure they are real quality links. You will get higher ranking on a search engine for a number of truly

 appropriate back linking partnerships however if the sites linking to you do not

 share any common information or products Google will penalize you for the

 link. There are new programs in the works with Google where your site could even be devalued if the site that links to you is determined to be bad quality so it is important who you choose to link to, and also who links to you.

In the past many web site owners would open up multiple websites with the sole purpose of promoting one principle site. They would use the extra websites as a means of placing back links to the main site. Google now watches for sites that are created with the same IP address. Creating a large number of websites on the same IP address and putting back links on them to quickly develop a number of links is known as link bombing. That is not to say that you cannot ever link to your own website from a site you own. If there is a reason to show your visitors some additional information a few well placed back links are fine. It is when there are many links from each site all pointing to a single 'main' site that the search engines look at them suspiciously.

The system Google is working hard to put in place to discount a link from a bad site is why it is very important to know who is linking to you and if their site stacks up to your standards. It is no longer true that all inbound links to your site are good links. There are very good tools available online for free that can show you who is linking to you. If you find a site that is linking to you that you feel is questionable in terms of how they relate to your website either in information or product you should contact the webmaster of the site and demand that they remove the link to your website to avoid being penalized by the search engines.

Probably the best way to obtain a back link to your site is through anchor text. That is when you have another website with content that is relevant to your own (relevancy is ALWAYS important) including your site in the actual content of their site with a hyperlink inside the text. These back links are valued much higher than a simple sidebar link as long as they appear in the text in a way that has a fluid and meaningful association with the content of the article. There are several ways to get such back links.

Providing articles to content sites with your link built into the article is one method. If you write very compelling information on your website is another as someone else with a similar site may wish to point it out on their own. You may not even realize they are doing it unless they tell you about it. This is one of the main reasons it is important to keep an eye on who is back linking to you. While the majority of those types of links are wonderful and you should thank the site owner for their inclusion, if you feel the site that is linking to you does not meet your standards, have similar information, or the content is not relevant to your site you should definitely ask them to remove your link.

Back linking is an extremely important aspect of SEO development and it is something you need to understand well in order to implement and control it properly. There are many secrets and mysteries in the SEO world that diligent study can clear up. Keeping your website in good standing with the search engines and popular with your visitors is the best way to ensure a vital and profitable future for your business online.

This post provided by Rick Youngblood, the web designer and owner and operator of Spyglass Studios, Website Design. 

7 Tips to Improve Your PPC Results

Pay Per Click is one of the easiest and most accessible forms of web marketing. It's an excellent way to promote your business, gather some quick market research, or get quick presence on the search engine rankings pages while you wait for a new site to appear naturally in search results. Paid search advertising is also an easy place to spend a lot of money without results if you go into it unprepared. Here are our seven most important pointers to get the most out of your PPC advertising budget:

1. Be Specific
It pays to come up with long lists of more specific keywords and organize them into ad groups. Plurals, geographic modifiers, and common misspellings are all things you might want to consider including in your lists. Not only will you save money, but you'll get a better idea of what terms people are using to find your products and services.

The more general the term, the more competitive the ad space, and the more you pay for good placement. The more specific the term, the less competitive the ad space will be, and you'll pay less for prominent placement.

2. Think Like a Customer
If you were shopping for what your company sells, what words and phrases would you use? Would you add modifiers like "discount", "sale", or "best"? If your target audience is looking for information rather than a product, "white papers", "reviews", and "information" are things you might want to include.

3. Stay on Target
Make sure to set your campaign targeting for the languages and geographical regions you want to reach. No sense paying for your ads to run in Europe if you only cater to Atlanta or San Diego. The people you want to reach will be able to find you, and you won't pay for wasted clicks from potential customers who can't shop with you because of geographical distances. Within your ad groups for a targeted region, you can use the broader terms, like "homes for sale," and not just "San Diego homes for sale." Lots of people don't understand how search really works, so they don't include locality.

4. Motivate Customers to Click
Free shipping? 20% off? Having a sale? Mention whatever special offers you have going in the ad copy. Then make sure that the same offer is clearly displayed on the page customers land on when they click the ad. People are looking for a bargain when they shop online, so be sure to let them know when you're offering one they won't want to pass up!

5. Take Control of Your Spending
You set the daily budget and cost per click in your campaigns. Figure out how much you can spend, then figure out which ad groups are the most profitable and allocate more money to them. You can also set up day parting to make sure that a smaller budget doesn't get spent all on the east coast while the west coast is still on their first cup of coffee.

Turn off content matching. Most people are unwilling to click on content ads, and there's no sense paying for impressions that won't deliver. You might try running it for a week if your product appeals to a broad audience and you have a compelling offer in the ad copy. You can always turn it off if your money isn't being put to good use.

6. Point Them in the Right Direction
Think about where you want your ads to put people on your site. If you have an ad group all about the swimsuits that are on sale, people want to see swimsuits immediately after clicking on your ad. Make them navigate the site to find them, and most people are going to hit the back button on their browser and buy elsewhere. Nobody likes to feel like someone's pulling a bait-and-switch on them, which is what it looks like if your ads point to the wrong place on the website.

If you need customers to take a specific action as the goal of your PPC campaign (like submitting their email address), landing pages are in order. The fewer choices you give people, the more likely they are to take the path you want them to take.

7. Testing, Testing
Write more than one ad per ad group, then toss the ones that don't convert and refine the ones that do. It's a great way to see which offers and wording are better motivators and converters. Make sure to use keywords in your ad copy!

Post provided John Rasco, founder of RefreshWeb. John has an entrepreneurial gene, a creative bent and a passion for challenging projects. More at http://www.refreshweb.com