What's Content Based SEO?

The concept of content based SEO adopts the principle that the content of your website is what really matters. This could be described as the "purist" view which assumes that if people develop high-quality websites, they will be rewarded with high-quality search rankings.

The theory is that good content will attract attention, inbound links and other referrals. Over time the accumulation of good press will give you many of the same benefits as other methods of SEO. In addition, this type of "natural" referral tends to be more genuine, diverse, robust and long-lasting.

This approach is better suited to websites which can provide large quantities of content, especially unique content. If, for example, your website is about the life cycle of the native New Zealand tuatara lizard, you will probably have plenty of content in a field without much competition. In this case a modest amount of content and a few links from other sites will give you a good chance of being well-placed in the SERPS.

If your website covers a more popular topic you will need to try harder. For example, MediaCollege.com provides content in the area of film and electronic media production. This is a much more competitive field, with many thousands of websites competing for the same keywords. At this level it is much harder to get good SERP placement through content alone, although it is still possible.

It gets worse for those competing for the very top keywords. If your site provides content in the area of "debt reduction" or "online gambling" you will find the competition is so fierce that content alone won't be enough.

Content-based SEO alone may or may not be enough to give you good SERP placement, but in any case it will ceratinly benefit your website to some degree.