Google will start incorporating landing page load time as a factor in its quality score for AdWords in mid-June, the search giant said in a blog post this month. Google's quality score influences an ad's position on Google and the Google network. It is also used to calculate a keyword's minimum bid.
Google first announced in March that it would consider landing page load time when determining quality score and said implementation would be “in about a month.”
Advertisers with AdWords accounts can go to Google's keyword analysis page to review their load time evaluations.
When building landing pages for PPC specific campaigns, take page load times into consideration. Many online marketers who have been developing complex landing pages will need to reevaluate their strategies.
Try to minimize your use of java script, video, and so on in an effort to minimize page load times. This will result in a higher quality score, lower PPC, costs and better overall performance.
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