Original Content Rules the Day

One of the most powerful things you can do to help improve the rankings of your website is to develop original content on a regular basis. A number of websites re-purpose existing content and expect their websites to be ranked in the first position on Google.

The reality is that today's top ranking websites, regardless of niche, publishes original content. Test out this theory and you'll find original content that is created by the website itself or through viral means.

It's essential to consider original content. If this seems burdensome, consider using an article writing service. You can also use Elance or a different service to find individuals who can write your articles for you. If you're interested in the do-it-yourself option, I recommend Unique Article Pro.

Don't underestimate the power of unique content. If you don't want to produce it on your own, ask your website visitors for some. You'd be surprised at how many people are willing to provide content for your website - as long as you provide an author mention or link back to their website or blog.