A common issue I often come into is that a number of website owners get so pumped up about SEO that they being optimizing with a frenzy. They update their pages, start building links, and so on only to actually hurt their search engine ranking.
How can this be?
The reason this happens is because Google looks for inbound links to be built consistently over time. As more and more links are created quickly, Google begins to question how these links are being created so quickly and may consider them spam.
A word to the wise. SEO is essential for success. However, when building links to your website, start slowly - be consistent. You want to build links over time. This wont set off any triggers and will allow you to build the website popularity you need to succeed.
Search engine optimization is ideal for anyone who wants to improve the search engine ranking of their website but it must be done carefully. Remember that slow and steady wins the race!
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