Don't Settle For Page 2

I just heard some VERY interesting stats about Google and other major search engines with regard to click-throughs and other factors. Did you know that 90% of people never get past the first page of search results? That's pretty significant. If you think that page one rankings don't matter than think again.

I also found out that 86% of clicks are organic and 13%+ are on paid search. I don't know about you but organic results is where it's at. If you are spending all of your time on PPC marketing than you are missing the boat. Focus more time on SEO and ensure that you are in the top three positions for any of the keywords you're optimizing for.

Keep it simple. Use your knowledge of PPC terms that have converted for you and apply that to your search engine optimization. You want to make sure that you're optimizing for keywords that are going to convert - not just those that generate traffic.

As a final note, don't be afraid to change it up every once and a while. You should always be experimenting with new keywords, landing pages, and offers. This can only help you find the best, most effective way to improve your rankings, traffic and more.