Sunday, January 3, 2010

It's All About In-Bound Links!

There are a variety of ways to improve the number of websites linking to yours and in turn, improve web site rankings.  In this post, I'll be covering just a few basic in bound linking techniques.  The key is to realize that the best links are one-way links.  For new websites just getting started I recommend combining both one way links with reciprocals links, but nothing beats a one way link from an authoritative web site.
1.  Article Marketing.  Article marketing is a great way to generated one way links to your website.  The way it works is simple.  Create original content and post it on your website.  After a few days, submit your article, with a link back to your website in the author section, to leading article directories like ezinearticles or GoArticles.com.

2.  Do Follow Blog Comments.  Another great strategy is leaving comments on "do follow" blogs.  Search Google for a list of dofollow blogs and find posts to leave comments on.  This allows you to create one way links from authoritative sites.

3.  Profile set ups.  By registering for sites that allow profiles, you can often imbed a URL in your bio section or set up information.  Often times, sites like "fan" sites for your favorite singers allow you to set up a profile with bio link included.

These are just a few of dozens of link building strategies.  Try to build links slowly over time.  This helps to build web site authority and improve overall search rankings.  These techniques are most effective when you place your keywords in the anchor text of each link.

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