Can Link Directories Improve Rankings?

I recently got a question from a blog reader about link directories.  Do they work? Which directories are best?  Link and web directories have been around for a really long time.  Although Google has changed the way they view directories, they still have some value in the overall quest for top search engine rankings.

The key to directory submissions is to use them sparringly.  For example, I never spend more that $20 - $30 for directory submissions and I only submit to those directories wih a PR 5 or higher.  Essentially you're paying for high PR and express inclusion.  Choose a budget and start with the highest ranked sites first and then down the line.

Don't be afraid to use the recriprocal option to get your site listed more quickly.  If reciprocating, use an internal page somewhere on your site, not your home page.  The free option may be an alternative as well.  Just don't expect your site to get listed any time soon.

Directories are a nice add to your search engine optimization program.  Begin with the highest PR sites, a reasonable budget, and a plan to submit using a variety of methods.  Whatever you do, don't use automated submissions.  This will negatively impact your rankings and unfortunately set you back quite a bit.  Best of luck with your directory submissions.

P.S. Search Google for directory listings.  Many have sites listed with highest Google PR to lowest.