Determine Your Website Page Rank

There are actually websites that will measure the ranking of your website. For those of you that don't know what page rank is, it's a tool put together by Google that determines the effectiveness or efficiency of your Web site.

The higher your page rank, the higher your Web site is listed in the various search engines, and that means more traffic to your site. This, in essence, means more people are looking at your site, your products, your services, thus putting more money in your pocket in the form of paying customers.

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If more people are going to your Web site then less traffic is going to your competitors' Web site. Unfortunately most people don't even know what page rank is but those visitors that do will place your website in a higher esteem than your competitors and feel that your content is much more valuable and insightful.


Now you are probably wondering how page rank determined? And more importantly how do you increase your page rank?. Well, let's look at the first part of that question.

One way to help determine your page is when another site links to your page with a back link. The more back links you receive from other pages the higher your page rank. It's a good idea to make sure the back links are coming from sites that have content on the same theme as yours.

This process can get quite involved and a little messy because all back links don't carry the same weight or force. The higher the page rank that a link is coming from the more beneficial it is in terms of boosting your page rank. So if you get links from a lot of pages with low page ranks it will not have as strong an impact as a few pages with higher page ranks.

Now this is the complicated part: If you have a page that has a page rank of 7 and it is already linked to 10 or 15 other pages then it will not be any more beneficial to you than a page that has a page rank of maybe 3 or so. There is only so much linking that a page can do. It's almost like the law of diminishing returns, in other words after awhile it begins to have the opposite effect.


Another way to improve your page rank is through the use of web directories. Not only will this increase your page rank but it will also increase the traffic to your site. So if you submit your site to a large number of Web directories you will be able to increase your rank. There are a number of web directories you can submit your website or blog to.

There's a host of other items that will definitely help you to increase your ranking and the general traffic flow to your Web site. Also if you are curious about the page ranking of your own site you can see exactly where you stand by doing a Google search for page rank. This should help you to find some of the sites out there that measure page rank. Once you find a site all you have to do is put your own URL in the designated box and you will have your answer. A page rank of 6 or higher is very high.

About the Author: Mel Richardson - Coach, Author and Internet Marketer has been recently putting together programs for those that are new to the internet and looking to build an online business. http://www.freeonlinemarketingstrategies.com/

How Small Businesses Can Improve Google PR

A 7/10 Google PageRank is generally reserved for major media companies, Fortune 500 companies and A-list bloggers. So how does a small company achieve a high PageRank? The answer is holistic search engine optimization.

To understand how holistic search marketing calculates, you need to understand how Google assigns a numeric weighting from zero to 10 for each Web page on the Internet. This PageRank denotes a site's importance in the eyes of Google. The scale for PageRank is logarithmic and roughly based upon quantity of inbound links, as well as the importance of the page providing the link.

First, small businesses have to be patient with their site's performance. Although your domain may have been registered for years, avoid the temptation to actively build links to the site. Instead, write articles and/or blog postings to fill the site with relevant information. Also make on-site updates like improving title tags, adding a permanent redirect and adding no-follows to the outgoing links, but nothing that needs a rocket scientist degree to understand.

Blogs and forums are good places to create back-links, which can improve your PageRank. Posting comments on a highly trafficked blog immediately creates a link back to your site. The down side is that blogs are being increasingly used for this purpose so blog administrators could treat your links like spam. So to avoid getting your links deleted, make sure to post relevant and interesting comments on these blogs.

Let's say you want to optimize for the long-tail key term “page rank success.” The first step is to create content that relates to that term. It might be something as simple as an article, blog posting, whitepaper or how-to guide. Step two is to ensure that the URL of that page reflects the term. This might look like this: yoursitename.com/page-rank-success.html. Using hyphens between each word gives you a better chance of being indexed correctly.

If you have a lot of good content on your site, you will also want to have other sites link to the terms that best represent your positioning. Make sure you are not just hyper linking your company name but the term that your customers are most likely to use when searching for you. Also consider whether your content is on a blog or a static page. This is important because the title of an article is more effective when it is published on a blog. The title should be catchy and definitely include terms you want people to associate with you when searching for your business.

Remember, if you are trying to achieve a higher PageRank for your small business, you'll need to be patient. Unfortunately, this will not happen instantly.

by Richard Banfield, CEO, Fresh Tilled Soil