I've recently been using video to promote my websites and blogs. The reason I've jumped on the video bandwagon is because Google's Universal search results seem to be displaying video more often. By creating a video, even if it's simple and basic, is a great way to get your site promoted or listed on the top of search result lists.
Take his video below. It's a quick tour of one of my sites. As it gets bookmarked or referenced by others, it's building backlinks that are then redirected to my website URL. This is done indirectly in that my website URL is in the description of the video on YouTube.
