Sunday, February 21, 2010

Can Link Directories Improve Rankings?

I recently got a question from a blog reader about link directories.  Do they work? Which directories are best?  Link and web directories have been around for a really long time.  Although Google has changed the way they view directories, they still have some value in the overall quest for top search engine rankings.

The key to directory submissions is to use them sparringly.  For example, I never spend more that $20 - $30 for directory submissions and I only submit to those directories wih a PR 5 or higher.  Essentially you're paying for high PR and express inclusion.  Choose a budget and start with the highest ranked sites first and then down the line.

Don't be afraid to use the recriprocal option to get your site listed more quickly.  If reciprocating, use an internal page somewhere on your site, not your home page.  The free option may be an alternative as well.  Just don't expect your site to get listed any time soon.

Directories are a nice add to your search engine optimization program.  Begin with the highest PR sites, a reasonable budget, and a plan to submit using a variety of methods.  Whatever you do, don't use automated submissions.  This will negatively impact your rankings and unfortunately set you back quite a bit.  Best of luck with your directory submissions.

P.S. Search Google for directory listings.  Many have sites listed with highest Google PR to lowest.

Sunday, February 7, 2010

Improve Rankings With Directory Submissions

Did you know that it's possible to get higher rankings with the help of directories?  A lot of of people are down on directories.  This is largely because of Google's announcement a couple of years ago about paid links. They professed that they are discounting the value of paid links.

How Does Google Even Know?

Google is able to identify sites and directories that force individuals to pay for a listing.  This is pretty easy to do as you might imagine.  That said there are many more websites charging for links behind the scenes.  They may be approached by potential advertisers and offer a paid link program.  This works for both advertiser and web site because the link value is not discounted by the presence of pay for options.

Paid links may still be valuable with directories however.  I believe that Google is still placing a value on some directories.  In fact, you'll find some of the top ranked web sites in most major directories.  

What Should You Do?

My recommendation is that you don't spend a ton of time submitting to directories but make sure they are part of your search engine optimization program.  A steady building of links from directories can certainly work in your favor.  The key is to carefully choose the directories and only pay for experss inclusion.. not for a featured listing of some sort.

Directory submissions are essential for an optimal SEO campaign.  Begin with a listing of top directories and manually submit.  Do not use automated services.  Careful selection and manual submission is the way to go.  Happy directory submitting!