Wednesday, December 24, 2008

Improve Search Results with Deep Linking

The secret to to improving search engine results is using deep linking strategies. Deep linking means not only pointing backlinks to your website's homepage, but also pointing them at the individual landing pages or hub pages within your website.

This is what we call Deep Linking Strategies. And it can make the difference between a little traffic and a lot of traffic!

Let me explain a little more using an example. Let's us an example site:

Myexample.com

The name or the title of this site is MyExample. This is the homepage and a typical backlink would look like this:

[a href="http://www.myexample.com/"]My Example[/a]

Within MyExample's website are a number of web pages that talk about a separate subject.

These topics are:

Good Examples
Bad Examples
New Examples

The best deep linking strategy that you could use in this case would be to find blogs related to these particular topics. Then, you could post your comments on those blogs with a backlink to each one of these webpages. Consider using a tool like Comment Hut or Technorati to find related blogs.

When the search engine spiders follow your back links they'll index each individual page in the search engine listings. The result, is that when someone types in your anchor text, a particular keyword or keyword phrase, your site will show up in the search engine results for that keyword.

Simple strategy but highly effective. Give it a try and see what type of results you can achieve.

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