Publishing original content is one of the best ways to improve search engine rankings. Google thrives on original content - so give them some. There are many ways that you can produce original content. But it all begins with an understanding that original content makes a significant difference in rankings.Original content can be created in the following ways:
1. You create the content on your own.
2. You pay others to generate the content for you.
3. You use social networking tools (comments, feeds, etc.)
I personally use a number of different sources to produce content on a regular basis. The key is to be consistent. Choose content generation methods that you can easily manage and put your website on a regular update schedule.
By updated your site regularly, search engines will categorize you as offering valuable content to the world wide web. As a result, they will give you higher rankings for competitive search terms. Focus on unique content and you'll see a difference in search results.
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