We all know the power of one way links. And there's nothing more powerful than building unique links to any website or blog. So consider the power of writing a 400 - 500 word article and having that content distributed on high Google PR websites - that's article marketing (or at least what I consider article marketing).When you write articles, you benefit by including a link back to your website in the author section of the article. Once you distribute your article to article websites, you start building backlinks to your website or blog. As these pages age, they will receive a Google PR and that benefits your site and your rankings for specific keywords and keyword phrases.
The other benefit that's created is that Webmaster's and bloggers can reproduce this content for their own websites as long as they post the author section with your link. It is true that some unscrupulous people will post the content without the back link, but bad karma will follow them. Trust me, article marketing is great for building links and improving rankings!
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