Friday, June 20, 2008

Acquiring Links Through Link Directory Submission

Building high quality links to your website is one of the most important things that you can do to improve your search engine rankings. Each link serves as a vote in favor of your website (this is the way the search engines see it). Acquiring high quality links for your site can be very time consuming; however, it is a very important thing to do if you want to get great search engine rankings.

Link Directories Can Help

Using link directories is one of the best ways to get quality links to your site. Just so you know, a link directory is a web site that has a large aggregation of links which are organized by topic. People who are searching for a particular type of web site will use link directories as an alternative to doing a search engine query.

There are thousands upon thousands of link directories out there to choose from. I recently typed the keywords 'link directories' in to Google and received 1,120,000 hits.

When you submít your site to a link directory, it is edited by a human. Your submission will either be accepted or rejected, depending on the quality of your site and whether it is relevant to the directory you are submitting to. If your site gets accepted, the users of the link directory will consider your site to be credible. Also, the search engines love links that point to your website from quality link directories.

You will want to have your link placed on as many link directories as you can. There are three reasons for doing this. First, you will get targeted traffíc to your site when people search the directory for your type of site. Second, you will improve your search engine rankings as your link popularity increases. Third, having links from link directories will help your web site pages to get indexed quickly.

Some Features Of Link Directories

When you submít to a link directory, you are usually given 3 choices that look something like this:

  • Featured Links
  • Regular Links

Regular Links With Reciprocal

The featured links will normally keep your listing towards the top of the list. There is always a charge for featured links (this is one of the ways that link exchanges make their money). The trouble here is that if a lot of people are buying featured links for a particular category, you may still be pushed quite a way down the list.

With a lot of link directories, the regular links and the regular links with reciprocal are offered for free. When I submit to directories, I always choose regular links and I only choose free ones. Listen, there is such an overwhelming number of link directories out there, that if you start paying for your submissions, you will quickly empty your bank account. There are plenty of free ones to choose from (just type free link directories into Google, and you will be surprised at the numbers).

A final note here is always choose the regular link (one way) as opposed to the reciprocal option. These days, search engines consider one way links to be more valuable than reciprocal links (reciprocal links are still OK, but they are not as good as one way links).

Link directories are ranked by Google just like any other web site. The range in page rank will be between 0 and 8. You will want to spread your submissions between all of the page rank values. This will make your links look more natural in the eyes of the search engines.

The Submission Process

There are basically three ways that you can carry out the submission process.

1. Sign in to your favorite search engine and type in "free link directories". You will get enough hits here to keep you busy with submitting for the rest of your days.

2. Purchase one of the many link directory submission software packages out there. These packages are normally semi-automated and will save you a huge amount of time.

3. You can pay someone to do the submitting for you. There are plenty of web sites that will offer to do your submissions for a fee, but be careful, as some of them are quite spammy. Make sure to do your due diligence first.

Remember the importance of using link directories as a key strategy for gaining targeted traffíc to your website.

About The Author
John Baril lives in Delta, British Columbia, Canada. Check out his affiliate marketing website:

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