Sunday, November 30, 2008

Three Steps for Search Engine Optimization

There are a number of ways to improve your website's popularity, page rank, and listing on major search engines. Here are three tips designed to improve your rankings.

The single most important “on page" factor affecting search engine rankings is the use of a title tag. A title tag is a snippet of code in the header section of a web page that is given great weight by the search engines.

One common mistake made when working with title tag is that a website is created from a template in which all of the title tag information is the same from page to page. This can not only get your pages thrown into supplemental results, but it's an example of extremely poor individual page optimization.

The title tag of each page should be individually optimized for the keyphrases that you are targeting for that page. Repetition should be avoided. For ecommerce websites, each product page should contain a unique title tag reflecting the specific product featured on that page.

Step #2: Publishing Rich Content

If you are not including keyword rich content on each page of your website, you again face a risk of having your pages receive a low quality score, or having your pages rank poorly for your target keywords. Be sure to include at least one instance of the keyword you are targeting for that page in the body text of the page.

A rule of thumb I use is to first go through and select the keyphrases you are targeting for each page. Then, optimize the title tags accordingly to reflect this. After that, write rich, unique content for each page, and be sure to include at least one instance of the title tag content in the body text.

Step #3: Create Link Bait

Generally speaking, the more links you have to rich content on your site, the better off you are going to be in the engines. The creation of a blog is a wonderful way to attract links. Other ideas for link bait include video, images, sound clips, press releases and the like. Contests, quizzes, product reviews, top 10 lists (or in the case of this article, a top 5 list), and how to articl
es fare very well. Also, the provision of useful tools can be a great way to attract links.

In the example of the real estate agency, a tool likely to attract links would be a free mortgage calculator. Offering such a tool on your website can attract the attention of other sites in the form of links, increasing your reputation and pagerank, which has a direct impact on higher search engine rankings.

Be sure to create link bait regularly through frequent generation of content, or whatever form you choose.

Using these three steps for Search Engine Optimization are sure to get your web site or blog ranked high on any search engine.

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