Looking to Improve Your Search Ranking?

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Increase Your Inbound Links Through Press Releases

Did you know that you can improve your search engine rankings quickly with the help of an online press release? A press release is news or information that is being distributed to individuals within the media business.

Many businesses distribute press releases on a regular basis to inform their industry of key changes or information they wish to communicated. Companies are hoping they "get ink" where by a reporter will take notice and publish their news online or in print. Many reporters have come to depend on press releases as a way to find relevant news that is fit to print.

Press releases are rather simple to create and follow a pretty standard format. Many releases include a date, headline, body, and company description. Online releases include the same information with an added feature, a link back to the company's website. The challenge and opportunity with an online press release is to create a release that is newsworthy and finds itself being distributed across the web.

There are literally hundreds of online press release websites designed to guide reporters through a significant amount of clutter to find what is most relevant to their given audience. The benefit to those doing business online is that an additional outlet exists for publishing information about your website or product and building in-bound links to your website at the same time.

If you have something to promote, then learning more about online press releases is where you want to focus your time. Not because of the news factor, but because with each release, you can include a link to your website. This adds a tremendous boost to your website rankings and improves as your releases become more common.

There are a few press release services out there, much like article directories that allow you to submit your release and include a link back to your website. Unlike article directories, many of these sites are not free. However, a small handful cost nothing, dozens charge less than twenty dollars and others will charge more.

When I need to build a ton of back links to my website quickly, I always gravitate toward online press releases. You can implement this today. Do a Google search for free press releases and look at the top 10 results. You will find many that do not charge. Be mindful though that a lot of these sites do not let you include a link unless you are going to pay a fee.

I am comfortable with fees as long as I'm seeing the value. Some sites charge as much as three hundred bucks for a release service but many more charge only a few dollars. The reality is that it doesn't take much to put your SEO efforts into over drive using press release services. Do some research online and start sending out those releases. You will be pleasantly surprised by the results you get.

Improve Ranking Tip #347

Original Content

Publishing original content is one of the best ways to improve search engine rankings. Google thrives on original content - so give them some. There are many ways that you can produce original content. But it all begins with an understanding that original content makes a significant difference in rankings.

Original content can be created in the following ways:

1. You create the content on your own.
2. You pay others to generate the content for you.
3. You use social networking tools (comments, feeds, etc.)

I personally use a number of different sources to produce content on a regular basis. The key is to be consistent. Choose content generation methods that you can easily manage and put your website on a regular update schedule.

By updated your site regularly, search engines will categorize you as offering valuable content to the world wide web. As a result, they will give you higher rankings for competitive search terms. Focus on unique content and you'll see a difference in search results.

Improve Your Ranking With Article Distribution

If you want to boost your search engine ranking, then consider article marketing. Many people use article marketing to promote a product or service. I use article marketing to generate one-way links to my website... Google nirvana.

We all know the power of one way links. And there's nothing more powerful than building unique links to any website or blog. So consider the power of writing a 400 - 500 word article and having that content distributed on high Google PR websites - that's article marketing (or at least what I consider article marketing).

When you write articles, you benefit by including a link back to your website in the author section of the article. Once you distribute your article to article websites, you start building backlinks to your website or blog. As these pages age, they will receive a Google PR and that benefits your site and your rankings for specific keywords and keyword phrases.

The other benefit that's created is that Webmaster's and bloggers can reproduce this content for their own websites as long as they post the author section with your link. It is true that some unscrupulous people will post the content without the back link, but bad karma will follow them. Trust me, article marketing is great for building links and improving rankings!