Increase Your Inbound Links Through Press Releases

Did you know that you can improve your search engine rankings quickly with the help of an online press release? A press release is news or information that is being distributed to individuals within the media business.

Many businesses distribute press releases on a regular basis to inform their industry of key changes or information they wish to communicated. Companies are hoping they "get ink" where by a reporter will take notice and publish their news online or in print. Many reporters have come to depend on press releases as a way to find relevant news that is fit to print.

Press releases are rather simple to create and follow a pretty standard format. Many releases include a date, headline, body, and company description. Online releases include the same information with an added feature, a link back to the company's website. The challenge and opportunity with an online press release is to create a release that is newsworthy and finds itself being distributed across the web.

There are literally hundreds of online press release websites designed to guide reporters through a significant amount of clutter to find what is most relevant to their given audience. The benefit to those doing business online is that an additional outlet exists for publishing information about your website or product and building in-bound links to your website at the same time.

If you have something to promote, then learning more about online press releases is where you want to focus your time. Not because of the news factor, but because with each release, you can include a link to your website. This adds a tremendous boost to your website rankings and improves as your releases become more common.

There are a few press release services out there, much like article directories that allow you to submit your release and include a link back to your website. Unlike article directories, many of these sites are not free. However, a small handful cost nothing, dozens charge less than twenty dollars and others will charge more.

When I need to build a ton of back links to my website quickly, I always gravitate toward online press releases. You can implement this today. Do a Google search for free press releases and look at the top 10 results. You will find many that do not charge. Be mindful though that a lot of these sites do not let you include a link unless you are going to pay a fee.

I am comfortable with fees as long as I'm seeing the value. Some sites charge as much as three hundred bucks for a release service but many more charge only a few dollars. The reality is that it doesn't take much to put your SEO efforts into over drive using press release services. Do some research online and start sending out those releases. You will be pleasantly surprised by the results you get.