It's All About In-Bound Links!

There are a variety of ways to improve the number of websites linking to yours and in turn, improve web site rankings.  In this post, I'll be covering just a few basic in bound linking techniques.  The key is to realize that the best links are one-way links.  For new websites just getting started I recommend combining both one way links with reciprocals links, but nothing beats a one way link from an authoritative web site.

1.  Article Marketing.  Article marketing is a great way to generated one way links to your website.  The way it works is simple.  Create original content and post it on your website.  After a few days, submit your article, with a link back to your website in the author section, to leading article directories like ezinearticles or GoArticles.com.

2.  Do Follow Blog Comments.  Another great strategy is leaving comments on "do follow" blogs.  Search Google for a list of dofollow blogs and find posts to leave comments on.  This allows you to create one way links from authoritative sites.

3.  Profile set ups.  By registering for sites that allow profiles, you can often imbed a URL in your bio section or set up information.  Often times, sites like "fan" sites for your favorite singers allow you to set up a profile with bio link included.

These are just a few of dozens of link building strategies.  Try to build links slowly over time.  This helps to build web site authority and improve overall search rankings.  These techniques are most effective when you place your keywords in the anchor text of each link.

Improve Search Results with Deep Linking

The secret to to improving search engine results is using deep linking strategies. Deep linking means not only pointing backlinks to your website's homepage, but also pointing them at the individual landing pages or hub pages within your website.

This is what we call Deep Linking Strategies. And it can make the difference between a little traffic and a lot of traffic!

Let me explain a little more using an example. Let's us an example site:

Myexample.com

The name or the title of this site is MyExample. This is the homepage and a typical backlink would look like this:

[a href="http://www.myexample.com/"]My Example[/a]

Within MyExample's website are a number of web pages that talk about a separate subject.

These topics are:

Good Examples
Bad Examples
New Examples

The best deep linking strategy that you could use in this case would be to find blogs related to these particular topics. Then, you could post your comments on those blogs with a backlink to each one of these webpages. Consider using a tool like Comment Hut or Technorati to find related blogs.

When the search engine spiders follow your back links they'll index each individual page in the search engine listings. The result, is that when someone types in your anchor text, a particular keyword or keyword phrase, your site will show up in the search engine results for that keyword.

Simple strategy but highly effective. Give it a try and see what type of results you can achieve.