Monday, April 21, 2008

Successfully Optimize Your Website For Google

In the field of SEO, people are hell bent on impressing the boss of all SE's. Be it in terms of backlinks,PR,listings or SERP'S (Search Engine Ranking Positions). But then not all succeed. The reason Google is not another ordinary Search Engine. Every time it crawls to cache your page or to update PR and backlinks it changes it's algorithms leaving one and all confused. So in this particular article lets discuss some basics that one has to follow to get indexed and rank well in Google.

Let's start with a website that is fresh,completely new and has just got it's w3c certification done.How are you going to get it indexed by Google so that it cache's your content on a regular update. There has always been countless discussions by people regarding this particular topic,yet the problem hasn't faded away.

The concept isn't still clear to all. So I just felt to put in three simple steps that would help out the newbies with their websites.

1)First, make sure that your web site mentions the phrases you would reasonably expect an interested party to search for, as regular text in your HTML, not as a picture of text. 2)Submitting your site to Google is not recommended at all and considered a flaw in SEO because this way you are actually telling Google yourself that your site is "new" on the internet. Remember, Google is not just another search engine. Instead it's based on a lot more complex and "logical" algorithm.
3)Ask the webmasters of related web pages and sites to link to your pages, and encourage your readers to link to your site. This will bring people in directly, and it will also allow search engines like Google to find you.

Now once you get going you would obviously want to feature in the Good Books of Google so that every time it's spiders crawls it caches your page.To get it done on a consistent basis you have got to understand the modus of search operandi of the spiders.Google Results are based on 4 major criteria

1)Keyword density
The density of keyword affects the ranking of your page. The higher the keyword density the higher is your rank so one should always include a 30-40 word paragraph containing key-word rich content, thus increasing the keyword density.

2)Keyword prominence
The keywords you have chosen should appear in title, Meta and H tags with some occurrence in the body also. So you should not define Google without putting the word Google in the body of the definition. This means H and P tags should go hand shaking with each other.

3)Page rank and back links
The more site links to your site better is the page rank of your site and more relevant your site is. Google also takes into consideration the words [or Anchor text] that appear in your back links

Some say that the Content of your site is the king, but for me it's actually the crown which the webmaster wears if his site has the right content. Build the content and users will be interested just be reading it. Once you successfully optimize for Google there would be one final frontier that you would have to conquer for making your website a grand success and that is traffic.

Once that is achieved your website will start featuring in the front page of Google for the keywords you have and hence start getting more traffic and visitors. Here are some simple steps follow them and simply implement them when you do the seo for your website.

1) Insert keywords at right place on your meta tags.
2) Name your Images with Descriptive Titles and alt text.
3) Use relevant text on your website.
4) Use Ad sense to assess overall content relevance.
5) Optimize Your Title and Meta tags.
6) Use anchor text keywords in links.
7) Submit your website to search engines and directories.
8) Content updates
9) Internal Linking Structure
10) Link Building

Search engine optimization is an ongoing practice. Continue to focus on keyword density, link building and quality content. The result will be improved search engine result placements. Google, watch out!

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