Friday, March 27, 2009

Build Thousands of Inbound Links With Article Marketing

Article marketing has many benefits. The saying that content is still king rings true now more than ever. Article marketing is the process of creating content and publishing it on multiple website or blogs. The purpose of article marketing may be to establish yourself as an expert in a particular subject area or to promote a product.

Getting started with article marketing doesn't take much time and has many benefits. You can use article marketing to attract customers to your website, establish credibility, or simply post information about what you offer. No matter what your purpose, article marketing can help you succeed.

The proliferation of information online has brought with it varying degrees of content. Some content is valid, other content is purely fictional. When you write, be sure to provide references, examples, or quote data from other sources. This helps to build credibility and informs your audience that your content can be trusted.

Here are a few basic steps to article marketing success.

Do your research. Don't get started on writing your articles until you find a niche that you're comfortable and knowledgeable enough to write about. You want to sound like and expert and know your material extremely well. If you don't, readers will quickly see that you are not an expert.

Create a plan for article writing. How much time do you have to spend on writing articles? Article writing can be lots of fun. For others, it's a complete drag. Think about how much time you are willing to dedicate to article marketing. Develop a plan and consistently executive on that plan day after day and week after week. You can achieve greater results if you develop a consistent approach to article marketing.

Write articles consistently over time. Develop your articles to include specific keywords oriented toward your target market. Your articles should be around 500 words in length and focus on only one topic at a time. After writing your article make sure you proof it for common errors in spelling and grammar.

Submit to article directories. Make sure that you are submitting you completed articles to a number of popular article directories. You want your article to be posted on as many third party websites as possible. Start with the most popular directories like GoArticles.com and work down the list. Focus on those with a high Google PR and then move to those which are less popular.

Article marketing is a popular and effective means of achieving expert authority. The most important aspect of effective article marketing is the clear understanding of your desired outcome. Once you have a goal in mind, put together your plan and work towards it. The benefits of article marketing will become very apparent to you in no time at all.

Thursday, March 19, 2009

The Power of SEO Combined With Search Engine Marketing

Sometimes there is a great deal of confusion between search engine optimization and search engine marketing. Although these online marketing techniques are quite different from one another, they share a number of similarities.

Let us begin by focusing on search engine optimization also referred to as SEO and comparing SEO to search engine marketing which is referred to as SEM. Both SEO and SEM require a firm understanding of how they work and where they fit in the online marketing mix. SEO requires a strong knowledge of how search engines work and what it takes to achieve top search engine placement. Search Marketing requires a firm understanding about online advertising, keywords, and ROI.


Both internet marketing methods may appear as difficult subject matter but they are relatively easy to understand. The complexity comes in the actual implementation of SEO and SEM programs. SEO can be explained as techniques that used to drive your search engine ranking. Simply state, where your site is ranked on major search engines is based on your understanding and implementation of SEO best practices.

SEM success is based on an understanding of running online marketing campaigns across various advertising networks. The largest networks are Google, Yahoo! and MSN. Each works differently but at the same time, the general premise is the same. You place an online ad that displays when users type in specific keywords that you identify. If a browser clicks on your display ad, you pay a fee regardless of whether or not they convert into a customer.

Search engine optimization is unique and different from search engine marketing because the organic result which appears in search engines is driven from your optimization techniques. These techniques are broken down into on page optimization and off page optimization. On page optimization is closely tied to web site design and off page is more associated with in bound links to your website.

The purpose of SEO is to generate natural traffic to your website. After a browser completes a search on Google or other major search engine, the resulting list is based on each search engines algorithm. When users click on these results you do not pay. Organic search is usually referred to as natural or free traffic.

Search engine marketing differs in that you pay when users take an action. Unlike traditional advertising you do not pay for your ad to display. You do however pay when a browser clicks on your ad. The amount you pay varies on the competitiveness of your keywords and the position in which you want your ad to display.

Doing business online requires a firm knowledge of both search engine optimization as well as search engine marketing Both internet marketing disciplines can support your online success. If you are not currently comfortable with SEO or SEM, begin with some simple research, explore SEO and SEM products, or subscribe to an RSS feed. Doing so can improve your knowledge and expertise in both of these areas.

Sunday, March 15, 2009

How To Earn A Full Time Income Selling Affiliate Products

If you want to make a living online, selling products that have already been created is a great way to start. This is often referred to as affiliate marketing and is a great way to earn extra income. Some affiliates are referred to as super affiliates and make their living selling products on the Internet.

Lets begin with a definition of affiliate marketing. Not the textbook definition but an actual definition that breaks down the difference between affiliates and publishers. Publishers create products and affiliates sell them. Its that simple.

Affiliate marketing is a great to make a living online. You don't need to create your own product, store that product, hire a sales force, or pay any overhead. In fact, all you need to do is find products you wish to sell and sell them.

Affiliate products are sold by placing an affiliate link on your website or blog. You can even include your affiliate link within the author section of articles or forum postings. Each time the link is clicked and users are converted through the publisher's website, you earn a commission.

A question I often get is where to find publishers products to begin selling with affiliate marketing. Fortunately, there are a number of websites that bring together buyers and sellers such as Commission Junction. You can browse publisher's products and their affiliate programs. Find one that is aligned with your niche or level of expertise, and start selling.

There are many ways to choose a product that's right for you to sell via affiliate marketing. The best place to start is with what you have. Do you have a website? A blog? If you do, look for products in the same niche. You can easily add a link to your website or blog, promoting an affiliate product. This is the quickest way to earn affiliate commissions.

What if you don't own a website? At this point, you have a couple of different options. The first is to launch a site or blog. There are a number of resources available to help you do this. One suggestion is to visit template monster or Wordpress and build your own online web page. You can then begin to promote this page and include affiliate offers.

The other option you have is to begin publishing articles on a topic that you already know a lot about. I have seen a number of affiliate marketers earn a significant income by writing articles and reviews about products in their niche and then submitting those articles to article directories.

Begin by thinking about all of the different ways you can start promoting your products online. Your resources may be a simple website, online account or profile. Make a list and consider all of your online experience and assets. The next step is to research affiliate products and choose one that meets a need of the audience you face. Post a link and begin earning an online income.

Michael Fleischner offers helpful Internet marketing advice online and is the author of SEO Made Simple. For an example of an online affiliate program, go to Clickbank Bonus Domination and see an actual affiliate product being sold online.

Tuesday, March 10, 2009

Add The Power of Video To Your Article Marketing

Wow... great post from my friends at Unique Article Wizard... enjoy! Here is a simple way to add the power of video to your article marketing strategy:

1. Write an article or have one created for you at elance or via PLR articles. These are inexpensive and can be found via any article directory or website.

2. Convert that article into a power point presentation. Make sure that you use big fonts because your video will be more than 200 by 200 pixes in size which is relatively small. You want all of your type to appear on screen in large, clear letters. Place your URL or 800 number at the footer of each slide.

3. Turn your Powerpoint presentation into a video presentation by including voice. To do this you can use the free trial from Camtasia or other video recording software. Essentially, the way this works is that you use a piece of software to record your screen while you present. It will marry audio and video together.

The best thing to do is create a number of articles and Powerpoint presentations before you start your free trial because the trial is limited. In addition, once the trial expires, you will lose access to all your files. So, start with a few presentations and then use your thirty days wisely. Record your video in a large format. Another option is to do a video using your webcam - just turn it on and read out your article! But do it in an animated an lively manner.

4. Upload your video to YouTube and other video related websites. The more the merrier. You want to distribute your content to as many video websites as possible to increase exposure.

5. Write a compelling caption that includes your keywords as the anchor tag for the link to your youtube video. You do this by including the tag [link:your desired anchor text here] in your caption.

Why do you do this? This promotes your video within YouTube and in Google search - so if people don't find your article or your site, they might still find your video. Just another way to get noticed! Get started with your article marketing today at Unique Article Wizard!

Friday, March 6, 2009

Improve Search Engine Ranking With Press Releases

Did you know that you can improve your web site's ranking on major search engines using online press release services? If you are not familiar with press releases or the idea of online press release distribution, don't despair. It's simple to use and is guaranteed to improve the rankings of any website.

A press release is essentially news or information that is being distributed to individuals within the media business. This includes newspapers, tv studios, radio stations, and smaller outlets as well. For quite some time, these press releases have been distributed using the world wide web and emailed to media contacts.

Many companies distribute press releases on a regular basis to inform their industry of key changes or information they wish to communicated. Companies are hoping they "get ink" where by a reporter will take notice and publish their news online or in print. Reporters have come to depend on press releases as a way to find relevant news that is fit to print.

A press release is simple to create and follows a pretty standard format. Many releases include a date, headline, body, and company description. Online releases include the same information with an added feature, a link back to the company's website. The challenge and opportunity with an online press release is to create a release that is newsworthy and finds itself being distributed across the web.

Today there are hundreds of online press release websites designed to guide reporters through a significant amount of clutter to find what is most relevant to their given audience. The benefit to those doing business online is that an additional outlet exists for publishing information about your website or product and building in-bound links to your website at the same time.

This is good news for anyone trying to promote a new product, service, website or blog. But how do you get noticed? When I started out in Internet marketing, I thought it was all about writing a fantastic release and having it distributed across the web. And even today, that still holds true. However, when using press releases for SEO value, the key is simply to write a good release that helps build back links to your website or blog.

There are a few press release services out there that allow you to submit your news for distribution at no charge. Be careful though. Some of these sites will not let you include a link back to your website. If you've been paying attention, that's the whole point of using online press release services. Just make sure you understand a services limitations before you spend your time creating your release and registering with a site.

When I want to build a large number of back links to my website in short order I always look to press release distribution. You can implement this simple strategy quickly and easily. It's not hard to think of something newsworthy and over time it gets much easier to find something that will resonate with your target audience the media the cater to them.

Over time I have found a couple of services I like and even pay a small fee for. I'm fine with that as long as the fees are reasonable. With a small budget you can start building inbound links to your website in less than 24 hours. Try using press releases to enhance your search engine optimization efforts. It's quick, easy, and gets results.

Monday, March 2, 2009

Article Marketing Can Improve Your Search Engine Rankings

In today's web world, one thing is clear. Content is still king. Writing the right kind of content and disturbing that content, also known as article marketing, can help you establish yourself as an expert and improve your online marketing results.

Getting started with article marketing is easy to do and can pay huge dividends. Many individuals use article marketing to improve search engine rankings, to inform, or to pitch products and services they sell. Regardless of your purpose, consider using article marketing as a great way to build a loyal following.

The proliferation of information online has brought with it varying degrees of content. Some content is valid, other content is purely fictional. When you write, be sure to provide references, examples, or quote data from other sources. This helps to build credibility and informs your audience that your content can be trusted.

Article marketing is actually quite simple. Consider these areas to produce an effective article marketing strategy.

Understand your area fully. Before writing your article you must be comfortable with the subject matter. If the content is a little out of your comfort zone, do some research first. You want to appear as an expert. If you don't, readers will not see you as such and will seek out other content written by someone more knowledgeable.

Create a plan for article writing. How much time do you have to spend on writing articles? Article writing can be lots of fun. For others, it's a complete drag. Think about how much time you are willing to dedicate to article marketing. Develop a plan and consistently executive on that plan day after day and week after week. You can achieve greater results if you develop a consistent approach to article marketing.

Write your article. Write and article on your subject that includes the specific keywords you seek to optimize for. Your article should be between four to seven hundred words. It all depends on the intent and purpose of the article. After you write your article make sure you proof it for spelling and grammatical errors.

Submit your article to article directories. This is a great way to get your information published quickly and easily. Register with an article directory like Ezinearticles or GoArticles. By doing so, you will have a place to submit your articles and build an author profile. Webmasters use these article directories to find content for their website. Additionally, article directories give you added exposure in a given topic area.

Article marketing has many benefits. The most important aspect of article marketing, in my opinion is to clearly understand what you want to use it for, building a plan, and consistently creating and distributing content. This is essential for long term success.

Are you ready to jump start your article marketing? Create unique articles instantly and easily with Instant Article Wizard. Get additional marketing guidance from the marketing blog. Don't reprint this article. Instead, reprint a free unique content version of this same article.