Slow And Steady Wins The Race

A common issue I often come into is that a number of website owners get so pumped up about SEO that they being optimizing with a frenzy. They update their pages, start building links, and so on only to actually hurt their search engine ranking.
How can this be?

The reason this happens is because Google looks for inbound links to be built consistently over time. As more and more links are created quickly, Google begins to question how these links are being created so quickly and may consider them spam.

A word to the wise. SEO is essential for success. However, when building links to your website, start slowly - be consistent. You want to build links over time. This wont set off any triggers and will allow you to build the website popularity you need to succeed.

Search engine optimization is ideal for anyone who wants to improve the search engine ranking of their website but it must be done carefully. Remember that slow and steady wins the race!

Okay, I'm Frustrated With Online Advertising

I know that I generally talk about SEO on this blog, and that's definitely my focus, but I have to tell you that today I logged into my Blogger account(s) and couldn't believe my eyes. My posts automatically had words that were double underlined.

Apparently there was code added to all of my blogger templates for a link advertising type of service. Boy.. those hackers think they're so smart. So I used my limited html experience to find the code and delete it. What did they think? They were going to make money off of my blog?

So I guess the take-away here is that online marketing, seo, etc. is not set and forget... you need to look at it each and every day. The day that you don't, something can happen and it most likely will. I'm fortunate in that you, the reader, have been very helpful in keeping my blogs active, commenting, and giving me a heads up when something doesn't look right - the power of community.

This week, make sure to set up and SEO calendar. What activities do you do daily, weeekly, and monthly to market sure your SEO campaigns continue to add value to your web sites? Follow the schedule and you'll be successful!

Do Follow Blogs - Yeah Baby!

As you know, I'm always looking for new ways to improve search engine rankings and today I'm going to be talking about blogs. Yeah, it is a little ironic considering that I'm blogging talking about blogs but this should make sense once I explain it.

Many blogs allow you to comment to a post. This works for blog readers and blog owners because it facilitates dialogue and provides valuable feedback to anyone interested in a given topic or issue being discussed. The other benefit attributes to the commenter.

When someone comments in response to a blog post, the information is spidered by search engines. Comments may include a link to your website or information you want to share with other readers. If this information is on a "Do Follow" blog, then search engines can index the links. If the information is on a blog that is not do follow, then search engine spiders never access or catalog the link and it is virtually worthless.

So the moral of the story is that if you are using commenting on blogs as a way to build back links to your website, then you want to spend your time commenting to posts on do follow blogs. This proves valuable as search engines spider comments and pass link value back to your website.

Happy commenting!

Improve Website Rankings With This Helpful Tool...

Are you looking for a tool that can give you a really good review and analysis of your current web site? A friend recently asked me for some free tools that would help give him and SEO review of his site and give him specific areas to focus on.

Here are the two tools I recommend. The first is HubSpot. This tool requires you to enter your name, email, and URL. In just a few short seconds, it returns a site analysis that allows you to quickly identify trouble spots related to your website.

My second pick is Website optimization dot com. At this site, you simply enter your URL, captcha text and go... you'll find a full report of website load speeds, objects, etc. I find this tool particularly helpful to ensure that my site is truly optimized.

Enjoy these free tools and recommend some of your own for SEO.