Can blogs really improve your rankings? How exactly can they help? There are a couple of ways in which blogs can help you improve your search engine rankings. The first way is through what I call the Yahoo! checklist. The Yahoo search engine likes to see evidence of social media on the sites they rank.
Yahoo's search results are more focused on a younger crowd that is interacting with many different kinds of social media. As a rsult, they want to see links to Twitter, Facebook, and, you guest it "blogs" coming from your website. When the search spider detects the inclusion or exclusion of these elements, your ranking is impacted.
So the first step is to build a blog and link to it from your web site home page or even better in your navigation so it's accessible from all web pages. Once this is completed, you're sure to begin moving your search results higher and higher resulting in more traffic to your website.
The second benefit of a blog is that others link to your valuable content. If your content is original and noteworthy, others will begin to link to you creating tons of inbound links. By now you should know that a lot of your ranking results have to do with inbound links from high PR web sites. Blogs serve as a way to attract links to your website on an ongoing basis.
Whether you are new to blogging or a seasoned veteran, know that blogging has many benefits for improving your search engine rankings. Start with a free service like blogger or wordpress and you'll be well on your way to blogging success.
