Improving Conversions with Comparisions.

How can you get customers to buy from you? It all starts with having a landing page that sells. Start with a blog or website and make comparisons.

1. Blog or Website

First off, in order to sell your product directly using internet marketing, I assume that you have a website or blog. If you do not have one, you need to get one made. These days a blog or website is very easy to create. If you are a dead beginner, the one I recommend that you use is Word Press Direct or Blogger. Each allows you to create a blog on which you can create ads and ad other widgets. Furthermore, it is so simple, that you can have your site up in a day (or less) using their tools for free. They allow three free websites, and they will even host it for you.

On your website or blog, you should have a sales page. This page is the page from which browser click to actually complete their purchase. This page is usually the page with a button on it that says "Buy Now," or have a click-able link.

Your page will have friendly and knowledgeable ad copy that will address the decision factors that will capture their attention. It is essential that you have researched and know the issues or problems that your customers have. The ad copy also provides the general answers to the solution and the specific features of your product that deliver this solution. So you must provide a very clear path from your customers' problems to benefits that makes sense to your customer.

Here is a specific promotional tool you can use to improve conversions:

Comparison Tables. Use a table that shows the benefits to the customer and compares you to the next leading competitive solution. Make sure that the benefits are solutions to their critical issues. You do not need to name your competitor, and I advise you not to unless your competitor is very entrenched.

Give this a try when doing business online. Develop a site quickly and for little or no money. Then, focus on your conversion page and make a comparison!