Page Rank (PR) is largely based upon the number and quality of back links a webpage has. It's an important factor to how well a particular webpage ranks within the Google search results.
Google loves high PR sites as they stand for authority. They have a huge number of back links plus Google gave them the Page Rank in the first place so in return sends their spider bots to visit them again and again. Some get crawled every couple of hours and some within days.
Authority sites have such rapid activity that Google doesn't want to miss any new information to present to the their end user. A search engine user!
Google works hard to give the best relevant search results and so do the other search engines, however Google dominates. Now to get on to these high page rank sites, paying for a link is expensive, occasionally very expensive! It can cost anything up to $5,000 a month depending on the advertisement.
How can you get there? Instead of paying for links, we are going to give these sites content. You can advertise and give out a lot of money. However don't forget, an advertisement can be noticed a mile off. Where content on an authority site is worth reading!
About.com, is an authority site, with a PR7. It's within the top 100 sites visited worldwide according to Alexa.com. So this in effect means a ton of visitors. If you learn to get listed there, you will reap thousands of visitors literally within seconds.
There are other ways to monetize from these sites and be able to get an absurd number of visitors within seconds, depending on the quality content you give them.
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