As you may be able to guess by the name, search engine crawlers are little bots that travel the internet looking for new websites and ranking them based on a given algorithm.
When they come across a new website, they rank it in different ways, taking many things in to consideration. These ranks help to determine where the site is going to end up in a search done on a search engine.
The first thing that you have to do for these crawlers is to get noticed by them, and that is the hardest part of SEO, or at least that is what SEO consultants want you to think. The truth of the matter is, you can get your website noticed by simply visiting different popular search engines and adding your URL to their submission forms. A little known secret but 100% truth.
Additionally, you must get links from other web sites pointing to your site in order to obtain link popularity and credibility with the major search engines. This way, search engine crawlers will know where your site is, and find it more quickly. They will also consider your site a relevant source of information if other sites link to you.
After that, it's all about marketing your web site on the internet through search engine optimization techniques. These little crawlers are programmed to look for certain things on your web site, these are things that SEO experts study and have an understanding for.
Using the services of SEO Consultants to help in your marketing, however they can be very costly, so you should hire a service provider that is talented and can provide a portfolio to ensure you get quality work.
Before hiring someone to work on your web site you should make sure they use ethical search optimization and marketing tactics and also make sure that they can provide results.
The first and most important thing that crawlers look for is, of course, keywords. Keywords on your web page and throughout your web site's content is important. More important though are keywords in the links pointing to your site. When it comes to search engine optimization, use keywords wisely. Don't over-saturate your web site with keywords because you can get docked as a spammer. These keywords have to be worked into the web page and not just listed there.
You should integrate keywords into your content, page titles, meta tags and URL. Also, it will help the marketing of your web site if you work them into the titles of your web page as well.
There are many more techniques you can use to optimize your website and most have been well documented (The Webmaster's Book of Secrets: Improve Search Engine Rankings) so do some research and apply these techniques whenever possible.
Don't leave your SEO to chance. Not only should you be prepared to be crawled, but you should also focus on optimization each and every day.
1 comment:
Thanks for the tips, I enjoyed reading this article as its very interesting.And I learned a lot of good stuff.
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