When a Search Engine spiders your website, it's crucial that all the backend coding of our clients websites is up to par. A simple glitch in coding can cost the loss of a potential targeted keyword or the loss keywords ranking on an entire page.
Be sure to review your Website to determine Search Engine compatibility so the next time it is crawled, you benefit from the crawl. Search Engine Optimization industry leaders have always believed in the phrase that content is king and it's undeniable.
Let's think about content logically. A Search Engine spider is a robot and is not programmed to interpret something that is not there. In other words, you can't rank under keywords that the Search Engine can't read or see.
Make sure all factors relating to the content of a website including keyword density, positioning, etc., are thoroughly reviewed for optimal performance.
Here are a few other factors to consider for improving search engine results:
Keyword Research & Analysis
Keyword research is a very often overlooked and can prove to be one of the most important parts to running a successful Search Engine Optimization campaign. Invest in keyword research including keyword research tools, reviewing multiple keyword suggestions, and/or Website content keyword possibilities in order to gain targeted Website visitor traffic.
On-Page Optimization
After generating a keyword list, keywords should be implemented into the appropriate site code and content on key pages with optimization techniques based on the Websites needs.
Manual Search Engine Submissions
Manually submit your Website to the major search engines and directories including Google, Yahoo, MSN, DMOZ, etc. and be sure to make updates as needed throughout the year to increase your ranking on all these major search engines.
These are just a few suggestions and tips for improving search engine rankings. Keep it simple but consistent. This will help you to continue moving up the search engines.
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